I help good ideas reach people.
Sometimes that means finding the sentence that finally makes your work click. Sometimes it means an AI system that gives you five hours back without sanding off everything human about the work.
Authority without the second job.
Very Good Ghost turns your hidden expertise into newsletters, email courses, and content that sounds like you on a very good day. You talk. I write. Your calendar never notices.
five hours back. guaranteed.
The AI Tools Assessment finds where your week is leaking and prescribes the exact off-the-shelf tools that plug it. Diagnosis, not hype. $999, refunded in full if I can't find your five hours.
Christian Story Lab
A creative lab for Christians who refuse to play it safe with their gifts.
Every issue pulls apart a story, a marketing move, or a creative experiment to find out why it works, and where Christians ought to handle it differently. AI, marketing, storytelling. No fluff, no guru act.
Enter the Lab ↗Launch Your Letter
The newsletter in your head, turned into a plan you can use.
Answer a few questions. Get your positioning, content pillars, first issue ideas, and launch plan. Then go write the thing. Free, no account, about ten minutes.
Build your plan ↗Start with AI. End with human.
I'm a writer, editorial strategist, pastor, and relentless builder of side projects. My day job sits at the intersection of messaging, email, automation, and a very large audience. My personal work keeps asking one question: how do we use powerful tools without letting the tools flatten the people using them?
I don't have the whole map. I'm building in public enough to show you where I've stepped on the rake.